Nice to meet you, I'm Jasmine
Floral designer, prima ancora che fioraia
Un atelier a Livorno dove ogni composizione viene pensata, non assemblata.
The story
Ho iniziato per sbaglio, sono rimasta per scelta
A summer job in a flower shop at nineteen, to put a little money aside. It was meant to last three months. I stayed behind a workbench for the next eight years.
I learnt to spot a tired rose before even touching it, to haggle at the market at five in the morning, to remake a bouquet three times because the greenery wouldn't fall the way I wanted. Above all I learnt that the hard part isn't the flowers: it's the people. Understanding what they really mean when they say “something simple”.
Jasmine Floral Studio comes from that: from wanting a space of my own at last, where things are done properly, without rushing and without compromising on quality.
Jasmine
How we work
Dal primo messaggio alla consegna
You tell us
The occasion, the budget, the mood. On WhatsApp is fine, in two messages. We ask a few more questions than strictly necessary: it helps.
We propose
We send you a direction with two or three visual references and a clear price. If it doesn't convince you, we do it again.
We arrange
The flowers are chosen at the market that same morning. If something doesn't convince us, we change the arrangement and tell you.
We deliver
A mano, in giornata a Livorno. Con il biglietto scritto a mano e una foto su WhatsApp appena il pacchetto parte.
Timeless elegance
Bianco, verde, e niente di superfluo
We work with a deliberately narrow palette: warm whites, cream, sage green, the occasional blush accent. It isn't a trend, it's practical: pale tones hold up better in Italian light and don't fight the furniture.
The materials
Travertine marble, oak, smoked glass, natural linen, matt ceramic and brushed brass. They are the materials of the atelier, and they are also what ends up in the arrangements: vases, ribbons, wrapping.
Seasonality
A seasonal flower has a stronger stem, costs less and lasts longer. Buying peonies in December means paying three times as much for a flower that has spent two days on a plane. We don't do it, and we always explain why.
The atelier
Via Marradi 155/B, Livorno
Uno spazio pensato come una piccola galleria: travertino, luce calda e pochi pezzi alla volta. Apre a metà novembre 2026.
